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29/01 Prasad Palyekar
Manager at FSN E-Commerce Ventures Pvt Ltd

Views:414 Applications:218 Rec. Actions:Recruiter Actions:28

Nykaa - Executive - Marketing - AdWords & App Push (1-4 yrs)

Mumbai Job Code: 144924

Adwords:

- Creation, targeting, creative direction, copywriting, optimization & analysis of Campaigns - Search, Shopping, Display, App, Engagement, Remarketing etc.

- Measuring and reporting on performance across brands, categories & campaigns using analytics tools

- Identifying trends in the industry and developing insights to optimize spend and performance based on the insights

- Brainstorming new and creative growth strategies for the channel

- Planning and executing experiments, A/B tests and conversion tests and utilize analytical ability to measure and evaluate success

- Collaborate internally with the team and multiple stakeholders to efficiently manage campaigns

- Keeping up with the latest digital marketing techniques, trends, platforms and best practices

App Push :

- Would be required to work closely with cross functional teams such as brand management, design, retail and content to plan for the monthly marketing campaign calendar for App pushes

- Continuously measure App engagement metrics like MAU, DAU, Converting users on a daily basis

- Create app pushes, target customer audiences based on behaviour, analyse post performance on a daily basis

- Develop new and innovative communications styles and design campaigns to improve user engagement on the App

- Constantly optimise for best results in terms of CTRs, Conversions, Revenue, etc.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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