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Talent Acquisition at NxtWave

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Nxtwave - Search Engine Optimization Analyst (2-4 yrs)

Bangalore/Chennai/Hyderabad Job Code: 304459

- NxtWave is one of India's fastest-growing Ed-Tech startups. NxtWave is revolutionising the 21st-century job market by transforming youth into highly skilled tech professionals irrespective of their educational background with its CCBP 4.0 programs.

- NxtWave is founded by Rahul Attuluri (Ex Amazon, IIIT Hyderabad), Sashank Reddy (IIT Bombay) and Anupam Pedarla (IIT Kharagpur). In February 2023, NxtWave raised 275 crore led by Greater Pacific Capital, a leading international private equity firm. The startup is also backed by Orios Ventures, Better Capital and marquee angels, including founders of some of India's unicorns.

- NxtWave is an official partner for NSDC, under the Ministry of Skill Development & Entrepreneurship, Govt. of India, and recognized by NASSCOM, Ministry of Commerce and Industry, Govt. of India, and Startup India. The startup has received accolades as' The Greatest Brand in Education' in a research-based listing by URS Media, a leading international media house.By offering vernacular content and interactive learning, NxtWave is breaking the entry barrier for learning tech skills. Learning in their mother tongue helps learners achieve higher comprehension, deeper attention, longer retention, and greater outcomes.

- NxtWave now has paid subscribers from 450+ districts across India. In just 2 years, CCBP 4.0 learners have been hired by 1500+ companies including Google, Amazon, Nvidia, Goldman Sachs, Oracle, Deloitte, and more.

- Scale at which we operate on tech level (as on July 22)

- 370 Cr+ learning minutes spent

- 69 Cr+ Code Runs

- 4.2 Bn. + API Requests Handled by our servers

About the Role:

As an SEO Analyst at Nxtwave, you will play a crucial role in enhancing our online presence through strategic search engine optimization (SEO). Your focus will be on conducting in-depth keyword research, competitor analysis, and identifying backlinking opportunities to improve our website's domain authority and search engine rankings.

Key Responsibilities:

- Conduct detailed keyword research to identify and target high-potential keywords that align with our business objectives and audience needs.

- Perform thorough competitor keyword and backlink analysis to understand their SEO strategies and identify areas for improvement in our own approach.

- Identify low-competitive yet high-potential keywords to optimize our content and increase visibility in search engine results.

- Discover the backlinking opportunities to enhance our website's domain authority and secure high-quality backlinks.

- Build organic backlinks through strategic posting in directories and other relevant platforms, in line with best SEO practices.

Qualifications:

- 1-2 years of experience in an SEO-focused role, with a strong foundation in SEO principles and practices.

- Proficiency in SEO tools such as Ahrefs, Google Keyword Planner, SEMrush, Moz, etc.

- Strong analytical skills with the ability to interpret data and trends to inform SEO strategies.

- Knowledge of current SEO trends and updates in search engine algorithms.

- Ability to work collaboratively in a team environment and independently on projects.

Work Location : Hyderabad

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