10/04 Monika Sharma
HR at Nutravo Lifecare Pvt Ltd

Views:217 Applications:98 Rec. Actions:Recruiter Actions:94

Nutralyfe - Facebook Ad Specialist (3-9 yrs)

Gurgaon/Gurugram Job Code: 70330


- Knowledge of Facebook Ads Manager & Power Editor

- Facebook BluePrint Certification (https://www.facebook.com/blueprint)

- Understanding of custom audiences and lookalike audiences

- Ability to generate and install the Facebook pixel.

- Strong understand of bidding techniques (AutoBid, CPC, CPM, oCPM)

- 2-3 years experience managing Facebook & Instagram ad account(s)

- Manage and monitor growth by implementing campaign solutions; build campaigns, monitor and optimize for performance and work towards marketing objectives.

- Manage the implementation, tracking, and measurement of integrated digital marketing campaigns within the timelines and budgets.

- Familiarity with A/B and multivariate experiments

- Should have and previously demonstrated an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines.

- Experience working with popular social media advertising platforms found in Facebook with E-Commerce products.

- Religiously track funnel conversion and identify key areas for improvement. Engage with the concerned team to drive engagements and deliver results

- Manage, mentor & grow the team members to deliver impact

Candidate Profile Essential:-

- A self-starter and results-oriented, with an ability to be detail oriented without losing track of the big picture

- Excellent communication skills with an ability to translate complexity into creative, intuitive campaigns

- Experience in handling annual performance advertising budgets of upwards of INR 2 Cr a month

- Expert understanding of leading mobile & web analytics tools, marketing automation software & advertising technology in general

- At least 2 years professional experience in managing performance campaigns

- Excellent analytical, organizational, project management and time management skills.

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