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04/08 Priyanka
AGM - HR at Northwest Executive Education

Views:8 Applications:9 Rec. Actions:Recruiter Actions:8

Northwest Executive Education - Search Engine Optimization Role (3-6 yrs)

Mumbai Job Code: 226969

Roles and Responsibilities

- Creating and executing effective ranking strategies to maximize search exposure and achieve position in the first page of popular search engines.

- Studying web traffic, analytics and webmaster tools executing the actionable.

- Competitive Benchmarking and understanding trends and deriving executable insights

- Monitoring, Analysing ranking of keywords and strategizing on ways to improve it.

- Preparing tactics and executing them for Guest Posting, Directory submissions, Forum Posting, Article submissions, Social Bookmarking, Identification of competitive links and comments posting, Natural backlink generation.

- Work with Content team on content generation (Blogs and Social Media Posts) and creation of new pages for content.

- Identify and resolve technical issues such as Duplicate Content, problems related to XML and HTML sitemap, broken links etc.

- Monitor and resolve issues related to page speed and mobile responsiveness.

Requirements :

- Knowledge for SEO tools like Semrush, Spyfu, Ahrefs, and Moz etc.

- Good knowledge of HTML, CSS and preferably Wordpress

- Strong understanding of trends and best practices on online marketing, SEO and digital tactics success measurement

- Google Adwords Certification (preferred, not required)

- Willingness to learn and attention to detail

- Strong analytical skills and data-driven thinking

- Good working knowledge of MS-Office, particularly Excel and PowerPoint

- Experience in optimizing landing page and user funnel.

- Experienced with A/B testing and multivariate experiments.

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