Job Description:

Assistant Manager - Marketing

Location: Mumbai

Key Responsibilities:

- Develop and execute Retention and Nurturing strategies and initiatives

- Working with various stakeholders across multiple teams (including product, tech, marketing, etc) and managing multichannel marketing campaigns

- Monitoring performance of each channel-Notification, Email & SMS, and customer cohorts and taking surgical actions

- Performing analysis like sales funnel analysis, content effectiveness measurement, etc. to improve the effectiveness of CRM channels

- Develop insights and identify opportunities to drive revenue growth

- Develop and implement new strategies to drive objectives like lead nurturing, cross-selling, and upselling

- Lead Content Development efforts to improve CRM activities' effectiveness

- Creating periodic reports and preparing decks for reviews

- Conduct market research to follow trends and competition

Qualification :

- Minimum experience of 5 years

- Should have a basic understanding and interest in Digital Marketing and Communications

- A proven record in lead nurturing is desirable

- Revenue ownership in the current role is desirable

- Hands-on experience with marketing automation tools is an advantage

- Creative bent of mind with excellent analytical skills to build marketing strategies for various segment

- MBA from a top-tier Institute preferred

- Must be comfortable in a dynamic start-up environment (start-up experience is preferred)

About Northwest

Northwest is a leading Executive Education company, Co-Founded in 2015 by alumni of Harvard Business School, Berkeley Haas School of Business and IITs. We work on comprehensive Executive Programs from World's Best Universities for senior executives, busy professionals & business owners. Our programs are suited for individuals who want to propel their career to a higher growth path and get an exposure to high quality, international learning environment offered by top of the league institutions in the world, such as:

- UC Berkeley Centre for Executive Education at Haas School of Business

- MIT Professional Education

- Harvard Medical School, Executive Education

- Chicago Booth School of Business Executive Education

- UCLA Anderson Graduate School of Business Executive Education

In May 2022, we joined forces with Great Learning - India's largest and most impactful up-skilling & re-skilling platform for professionals & college students, with a global footprint in over 160 countries.

Learn more about us and our journey so far:

Website Link - https://northwest.education/executive-education/