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Head - Consumer Business at NMIMS Global Access School for Continuing Education

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NMIMS - Regional Marketing Role - North & East Region (4-6 yrs)

Delhi Job Code: 195004

Purpose :

- Create on-ground awareness for the brand and help generate leads within the respective regions.

Duties & Responsibilities :

1. Business Planning :

- Understand business objectives for the Region and develop a Marketing plan for the Region along with Channel partners

- Develop local marketing programs to solve for problems specific to the region: evaluate new channels for communication to effectively and efficiently communicate to the consumer on our offering

- Develop and propose marketing budget for the Region; monitor adherence to the approved plan and budget

- Develop the annual marketing calendar for the Region including event tie-ups, channel promotions and other visibility initiatives the organization needs to undertake

- Scan the business environment on a continuous basis to identify, analyse and capture market trends and share the same with Head of Marketing and Regional Sales teams

2. Marketing Operations :

- Understand branding guidelines and ensure accurate reflection of brand identify in all marketing initiatives undertaken in the Region

- Coordinate with local vendors to customize brand creatives to local requirements while ensuring alignment to Corporate guidelines

- Identify local partners / affiliates and methods for lead generation

- Identify events or forums with opportunities for participation by NMIMS and ensure participation through channel partners in association with the Regional Sales teams

- Drive execution of the BTL marketing activities by Channel partner teams including event tie-ups, dealer and retailer promotions and other visibility initiatives

- Build and effectively manage relationships with local media partners

- Work closely with Regional Sales teams to plan and execute new product launches including development of collateral for partners and launch events, radio and print promotion etc.

- Create and plan events with the HO team and the channel partners to increase brand visibility

3. Operational Excellence :

- Ensure maintenance and updation of detailed documentation and MIS reports on all media related activities

- Ensure timely preparation of all MIS reports, analyses ; reviews them and highlights variances, if any to Director -Marketing

Qualification :

- Graduate / Post graduate in marketing, hospitality management or related fields.

Experience :

- Minimum 4 to 6 years of experience in Events Organization and Execution.

Skills & Abilities :

- Experience of working in a matrix structure

- Strong ownership and customer focus, bias for action, creativity, analytical, detail oriented and able to drive projects through to completion.

- Proven experience as BTL, Activations and events

- End-to-end program management experience

- Strong analytical and quantitative skills

- Online and Digital experience will be an added advantage

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