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Head - Consumer Business at NMIMS Global Access School for Continuing Education

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NMIMS - Marketing Automation & CRM Marketing Role (3-10 yrs)

Mumbai Job Code: 255642

NMIMS - Marketing Automation & CRM Marketing 

- We are looking for a 'Hands-on' Marketing Automation Manager to build & design campaigns & strategies that streamline processes, automate manual workflows, and sets up measurement tools that generate actionable insight.

Duties & Responsibilities :

- Build and Design Nurturing Campaign's and Strategies to be deployed on Marketing Automation Platform for various use cases like lead nurture, webinar efforts, student & alumni communication.

- Collaborate with Key stakeholders to Conceptualize, Design, Deploy and Review Marketing Automation Campaigns

- Tracks, measures and reports marketing efforts on deliverables like conversion & revenue due to interventions

- Saving on human efforts & improvement in the consumer experience

- Manage and set up integration with CRM, 3rd Party API, etc

- Tracks industry trends and efforts are taken to improve on the utilization of technology

- Build and maintain a relationship with various vendors

- Clean database on a regular basis to minimise wastage. A/B Test on various elements to improve consumer response rates.

Experience :

- Minimum 3 years of working knowledge of various marketing automation platforms and marketing clouds like : Pardot, Marketo, Mailchimp, Constant Contact, Oracle Eloqua & Sales Force Marketing Cloud, IBM Marketing Cloud and T1, Leadsquared, Drip, etc.

Skills & Abilities :

- Working knowledge of CRM like Sales Force

- Understanding of API and ability to collaborate with developers for integration

- Deep Understanding of email, SMS, push notification channel

- Consumer, Branding and Marketing Knowledge to support Marketing Automation

- Ability to Analyze Data and Bring out insights / learning

- Knowledge of HTML, XML, Excel, API, etc

Soft Skills : Team Management, Interpersonal Skills, Sense of Ownership, Stakeholder Management, Cross functional execution skills & Communication skills

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