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Head - Consumer Business at NMIMS Global Access School for Continuing Education

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NMIMS - Lead - Social Media & Online Reputation Management (4-10 yrs)

Mumbai Job Code: 240739

NMIMS - Social Media & ORM Lead 


- We are looking for Social Media Lead who can drive Social Media Marketing efforts to achieve business goals.


Duties & Responsibilities :

Social Media Management :

- Manage content across all social media platforms of the organization - Facebook, Twitter, LinkedIn & Instagram .Design and implement social media strategy to align with business goals

- Generate, edit, publish & share engaging content as per the content calendar on a regular basis

- Collaborate with both internal product teams and external agencies to design and execute paid and organic campaigns

- Stay up to date with current technologies and social media trends, design tools and applications

- Manage influencer agency partners and campaigns

- Explore new ways to engage and new social networks to reach our target audience.

- Ability to create reports from FB insights, Twitter Analytics, Google Analytics and other tools.

- Measure and Report the impact of social media on the overall marketing efforts.

Online Reputation Management :

- Communicate with followers/users respond to queries in a timely manner and monitor customer/student reviews/complaints

- Work towards enhancing and building brand's reputation by measuring effectiveness of strategies

- Monitor social media conversation across digital platforms and take corrective measures to reduce the impact of negative conversation

- Maintain and improve the organizations reputation while collaborating with internal stakeholders and agencies

Website & Blog Management :

- Ability to generate engaging and interesting posts in both written and visual forms (info- graphics.) Creating blogs and publishing content on blogs.

- Drive content strategy and work along with content producers to help develop and distribute content that educates our audience.

- Collaborate with Brand, Content Creation and Design Team to develop content, style and layouts.

- Working knowledge of WordPress or other popular CMS

Digital Presence :

- Partnering with various online publications

- Manage Content Distribution and keep publications updated about organizations activities and programs.

Webinar and Digital Events :

- Develop best in class webinar and virtual event practice for the organization.

- Create Long term Products & Own Virtual Events as Intellectual Properties

- Build Strategy and Plan webinar for various use cases, audiences and formats.

- Collaborate with Various internal and External Teams, Subject Matter Experts and Speakers, including C-Suite Profiles.

- End-to-End Management of Webinar Planning, Participation, Delivery & Measurement.

- Collaborate & Partner with Industry Bodies, Publications and Trade Unions for participation in Industry Events and Webinars.

Qualification : 

- Graduate / Post graduate Degree in Journalism, Communication, Marketing or Related Field.

Experience : 

- Minimum 4 - 10 years communication, social media management and ORM experience.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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