Head - Consumer Business at NMIMS Global Access School for Continuing Education
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NMIMS - Copywriter (3-7 yrs)
This position is responsible for executing strategies for content development in coordination with brand goals.
Duties & Responsibilities :
- Produce compelling copy for requirements like: Creative & Social Communication, Blogs, Newsletters, Social Responses & Student Communication
- Brainstorm copy ideas for content with the team internally
- Conduct content experiments and A/B tests on continuous basis to optimise for better engagement measured by users taking desired actions.
- Generate engaging, impact customer-focused content that maintains consistency and accuracy across all messaging to established brand guidelines
- Create content on a variety of queries or request