Head - Consumer Business at NMIMS Global Access School for Continuing Education
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NMIMS - Associate - Pay Per Click/Paid Media Marketing (2-6 yrs)
- Management - Liaison with the agency to manage multiple high quality acquisition campaigns and allied lead generation activities.
- Drive the agency to deliver across all paid performance marketing channels - Google Ads, Facebook Ads, other Biddable Channels, etc.
- Collaboration - Collaborate with the creative & IT teams to optimize campaigns, Landing Pages etc.
- Lead delivery - Ensure Leads are delivered to the sales teams in a timely manner and that they are always in line with the brands quality standards and objectives
- Reporting - Prepare daily / weekly / monthly delivery reports to ensure the leads targets are met whilst maintain the set ROI.
- Strategically build, manage and optimize digital campaigns on major platform (Google, Facebook, LinkedIn, Twitter)
- Strategize, execute and manage Digital Marketing activities of established local and global brands across multiple industries
- Report key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data
- Analyze campaign performance and make statistically stable and relevant optimizations and recommendations
- Closely monitor digital campaigns performance to ensure KPI and campaign objectives are met
- Should have managed very high performance marketing budgets