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Head - Consumer Business at NMIMS Global Access School for Continuing Education

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NMIMS - Affiliate & Performance Marketing Expert (2-7 yrs)

Mumbai Job Code: 245114

This job entails having an in-depth understanding of Affiliate Marketing & maintaining relationships with our wide range of affiliate publishers.

Duties & Responsibilities

- Plan, strategise, monitor, analyse & report registrations and revenue from affiliate

- Design methodology to improve lead quality

- Identify and recruit publisher partners through various avenues

- Monitor and Identify any illicit, unethical activity or activity not suitable to brand and stop them

- Deploy fraud detection tools

- Work with Digital Marketing Manager and Regional Marketing Manager to deliver business for various programs and regions.

- Manage returns from Affiliate business and work on incentive models to increase business from affiliates.

- Build and manage relationship with various affiliate partners

- Assist affiliate partners with creative, quality inputs, etc.


- 2-5 years in Affiliate Marketing

Skills & Abilities

- Affiliate Tracking Technology

- Knowledge of Tags and API Integration with the help of GTM/Tech

- Basic understanding of HTML, JS, etc.

- Deep Understanding of API Business Model and Cost Structures

- Mobile Tracking and Reporting

- Knowledge of Lead Generation, App Install, Online Sales, etc.

- Platform Knowledge : Hasoffer, Affise, Cake, Appsflyer, etc.

- Excel Reporting

- Dashboard Creation

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