Role : Marketing Specialist (Only Female)

Job Location: Pune

Experience required :- 4 years

Responsibilities

- Work closely with the Marketing and Sales team to execute aspects of the marketing strategy, including lead generation

- Plan, execute, and maintain the marketing campaign schedule

- Produce integrated marketing campaigns (email, social, and web)

- Assist with content creation to support integrated drip and event-based campaigns including collateral such as success stories, whitepapers, infographics, webinars, advertising, blogs, and multimedia.

- Measure and report campaign effectiveness to the Director on a weekly and monthly basis (using Pardot)

- Plan and execute BIG's digital marketing strategy

- Create and distribute relevant social content and campaigns that educate and grow engagement with our audience.

- Manage and produce paid social advertising and measures of success.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Brainstorm new and creative growth strategies.

- Collaborate with internal teams to create landing pages and optimize user experiences.

- Assist with evaluating and redesigning the BIG website and relevant landing pages.

- Assist with graphic design efforts

- Design required infographics, presentations, marketing materials, etc.

- Assist with all event-related activities

- Provide logistical support for tradeshows and BIG-hosted events for prospects, Partner Account Executives, sales teams, customers, and industry.

Requirements and skills

- Post-secondary degree with a focus on Marketing or Communications

- Proven working experience in marketing

- Proven strong copywriting skills for a variety of mediums including collateral, marketing emails, blogs, and social media.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

- Creative expertise in identifying target audiences and building digital campaigns that engage, inform, and motivate.

- Intermediate knowledge of the Adobe Creative Cloud.

- Experience working with WordPress website maintenance as well as basic HTML & CSS.

- Solid knowledge of website and platform analytics tools including Pardot, Google Analytics, and LinkedIn.

- Excellent communication skills and a collaborative team approach.

- Ability to quickly grasp new technologies and processes, and make recommendations for improvements.

- Must be able to take initiative, make recommendations, and balance a variety of concurrent demands in a friendly and professional manner.

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