What you will do:

- Strategy Planning

- Design and implement Nirogam's social media strategy. Ensure the strategy is aligned to the business goals.

- Perform research on current benchmarks, trends and audience preferences.

- Manage and oversee social media content.

- Community Management

- Work thoroughly on audience and buyer persona research.

- Manage a high volume of daily social media posts.

- Communicate with social media followers, including responding to queries in a timely manner. Develop processes to ensure this objective.

- Communicate with industry professionals and influencers via social media to create a strong network.

- Undertake online customer community building and engagement initiatives

- Determining KPIs

Define and manage social media related KPIs

Measure the success of every social media campaign

- Prepare, propose and monitor social media spend budgets, monitor and measure ROI.

- Create, monitor and manage reports on social media marketing efforts and ensure KPIs are achieved.

- Collaborate, draft and manage SOPs.

- Trend Awareness

- Suggest and implement new features to develop brand awareness, like promotions and competitions.

- Stay up to date with best practices and emerging trends in social media.

- Develop and manage social influencer programs and attending social influencer events.

- Develop specific campaigns to create and maintain high customer engagement and interaction with the assets.

- Embracing Channel Diversity

- Collaborate with Marketing, Sales and Product Development teams.

- Handle Nirogam's social media presence ensuring high levels of web traffic and customer engagement.

- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices and platforms.

- Use social media marketing tools such as Buffer,

- Work with copywriters and designers to ensure content is informative and appealing.

- Experience with doing audience and buyer persona research

Required Qualifications and Skills:

- Technical Competencies

- MBA or MSc in Marketing or relevant fields like Journalism, Communications or Public Relations

- 2 - 5 years of relevant experience as a Social Media Specialist or a similar role, preferably in an FMCG/ eCommerce company.

- Behavioural competencies

- Analytical and multitasking skills.

- Provide constructive feedback

- Great leadership skills.

- Critical thinker and problem-solving skills.

- Great interpersonal, presentation and communication skills.

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