Niro - Senior Digital Marketing Executive (3-5 yrs)
Title - Sr. Digital Marketing Executive
- Proven experience of 3-5 years in digital marketing at an early stage start-up, Fintech experience will be strongly preferred
- Hungry, self-driven, and has the ability to take ownership
- Hands-on experience in executing and managing SEO/SEM, marketing database, email, social media, SMS, whatsApp, and/or display advertising campaigns.
- Experience in setting up and optimizing Google AdWords campaigns is a plus.
- Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Manage the development of marketing collateral
- Copywriting experience will be an added advantage, though not essential
- Evaluate the effectiveness of all online marketing programs, draw conclusions and develop recommendations
- Acquire insight into online marketing trends and keep strategies up-to-date