Key Responsibilities :

- Multifaceted Content Creation.

- Craft written content for blogs, website, social media posts, email campaigns, and marketing collaterals.

- Create compelling carousel posts for platforms like LinkedIn and Instagram, ensuring they are informative and visually engaging.

- Develop content for cross-posting on platforms like LinkedIn and Twitter, tailored to each platform's audience and format.

Technical Writing :

- Write technical articles and guides that reflect Nirmitee.io's expertise in IT product engineering, healthcare technology, and other related areas.

- Translate complex technical concepts into clear, concise, and reader-friendly content.

SEO and Analytics :

- Optimize content for search engines and lead generation.

- Analyze content performance using tools like Google Analytics, and adjust strategies accordingly.

Collaboration and Coordination :

- Collaborate with different departments to gather insights and material for content creation.

- Coordinate with the social media team to ensure timely and effective posting of content.

Content Strategy and Branding :

- Contribute to the development and execution of a comprehensive content strategy.

- Maintain consistency in the brand's voice, style, and quality across all content.

Required Skills and Qualifications :

- Bachelor's degree in English, Journalism, Marketing, or related field.

- 2+ years of experience in content writing, with a portfolio demonstrating a range of content types, including technical writing.

- Experience with SEO best practices and content management systems.

- Proficiency in creating content for social media, especially LinkedIn and Twitter, including carousel posts.

- Strong understanding of the IT services industry, with the ability to write about technical topics clearly and accurately.

- Excellent research, writing, and editing skills.

- Self-motivated with the ability to work independently and collaborate with a team.