HR Manager at NIIT Foundation
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NIIT Foundation - Specialist - Digital Marketing (4-6 yrs)
- Planning and execution of Digital Marketing Campaigns
- Creating and executing Facebook Ad campaigns and Google Ad campaigns including their creative, content and designs
- Providing analytical reporting of the campaigns
- Performing activities relating to Search Engine Optimization on a continuous basis
- Taking care of Website and its development, Keywords ranking, Google ranking etc.
- Ideation and creation of collaterals, distributing them in various media and social media platforms and measuring its impact and effectiveness
- Executing Social Media efforts and striving to improve the results in terms of KPIs e.g. likes, follows, shares, tweets, etc.
- Reviewing and actively managing website and other online assets and sources
- Promoting NIIT Foundation programs and its services in the digital space
- Using and researching the internet and new media to reach new partners, generate leads and retain existing partners
- Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.
Core Competency Requirements :
- Deep understanding of digital marketing and digital production.
- Proven experience delivering effective and innovative digital campaigns.
- Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
- Experience managing successful social media campaigns, and a solid understanding of social marketing.
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
- Must be able to work under constant deadline pressure and manage multiple project campaigns.
- Strong management skills, excellent oral and written communication skills.
- Experience delivering out-of-the-box digital campaigns.
- Proficient with Adobe Photoshop/ Illustrator/CorelDraw/Canva, DreamWeaver, HTML, HTML 5, CSS
- Passion to serve the community