NEWJ is looking for an experienced and versatile professional having experience in Branding Solutions, who will help us build our brand and raise brand awareness. Our ideal candidate has experience developing and executing marketing campaigns, long-term strategy, thriving with tight deadlines and changing needs. If you love the challenge of building a brand, we want to hear from you.

Who we- re looking for:

Sales Head - Brand Solutions

Roles & Responsibilities:

- Analyse brand positioning and consumer insights, driving Brand Strategy and communication.

- Translate brand elements into plans and go-to-market strategies

- Responsible to work closely on brand development strategy, user branding strategy, brand positioning and optimization of brand image and creatives

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

- Developing strategies and managing marketing campaign across channels (print, web, social media, broadcast etc.) to ensure our products meet customers- expectations and to build the credibility of brands

- Point-person for developing, implementing and executing marketing initiatives and activities for the brand.

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns and assess ROI

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Build strategic relationships and partner with key industry players, agencies and vendors

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Education:

- Graduate business degree or bachelor's degree

- MBA/ Master's degree in Marketing or General Management

Experience/Work Background:

- The successful candidate should have minimum 6 to 10 years of solid experience in brand management and marketing in Media Industry

- Strong understanding of customer and market dynamics and requirements and their business sales.

Skills and Abilities Required:

- Ability to work both independently and as part of a team

- Rapid learner who thrives in a fast-paced environment

- Exceptional interpersonal skills -establish connects and working relationships across teams

- Strong communication skills visible in writing, conversation and presentations

- Experience with and an understanding of market research

- An ability to think strategically and come up with campaigns

- Creativity and an ability to produce innovative and originals ideas

- Proven ability to develop brand and marketing strategies and communicate recommendations to team

- Data-driven thinking and an affinity for numbers

- Up to date with latest trends and marketing best practices

About Us:

NEWJ, is a tech media start-up, working towards disrupting the current media ecosystem through interesting & innovating visual storytelling that appeals to the heart of India. The recent exponential growth of the video content market provides a huge opportunity for innovative visual storytelling in India.

The company intends to fill this demand for quality content in the social and digital media space. The venture was founded by a team of young entrepreneurs led by Shalabh Upadhyay.

Website: https://thenewj.com/

Social Media Handle:

https://www.facebook.com/NEWJplus/

https://twitter.com/NEWJplus

https://www.instagram.com/newjplus/

https://www.youtube.com/channel/UCvTAAa8-yBQEVgLLCKYbAi

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