Job Summary : 

We're looking for a Content Writer who will help us expand our digital footprint and drive more value through online content. The ideal candidate should have a proven track record of producing content assets that have increased engagement and enabled lead generation. High degree of creativity, the ability to understand a brief, use data-driven insights, commitment to quality and ability to collaborate with designers, a passion to produce great content are must-haves. The successful candidate should also be detail-oriented and committed to meeting tight deadlines. Preference will be given to those with a strong writing portfolio, ability to write both long form and short form copy, comfortable with technology concepts tools, with an ability to convert a brief into an exciting narrative. Exposure to video script writing will be an added advantage.

Responsibilities : 

- Create content marketing campaigns to drive leads and subscribers

- Understand SEO best practices and include them while writing content

- Regularly produce various content types, including social media posts, blogs, white papers, infographics, website copy, presentations, fliers, brochures, case studies, campaigns and more

- Research industry-related topics (combining online sources, interviews and studies)

- Actively manage and promote our blog, and pitch articles to relevant third-party platforms

- Edit content produced by other members of the team

- Analyze content marketing metrics and adapt content to make it more relevant and potent based on metrics

- Collaborate with other departments to create innovative content ideas

Skills : 

- Excellent writing and editing skills in English, as well as the ability to communicate and collaborate effectively

- The ability to consistently meet tight deadlines

- At least three years of experience writing for a B2B audience

- Experience using WordPress, HubSpot/ Buffer preferred

- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics

- Experience doing research using multiple sources

Location : Bangalore.

Experience : 3-5 years.

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