HR at NetCom Learning
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NetCom Learning - Specialist - Content Marketing (5-7 yrs)
A key player in the marketing team, be a creative marketing professional, preferably with strong content and marketing background. The person in this role will be an outstanding communicator, both verbal and written, and embrace a collaborative and proactive approach to work. The expertise will include the full spectrum of our inbound marketing strategies that include keyword-rich social media posts, blogs, brand awareness, landing pages, sales tools, flyers, PPTs for lead generation purposes. The candidate must be a subject-matter expert for technologies/ business units assigned.
Roles and Responsibilities:
- Conduct Research and identify relevant topics for the content charter
- Subject-matter expert for key technologies
- Regularly produce various content types, including website content, email, social media posts, webinars, blogs, instructor bios, infographics, video storyboards, presentations, case studies, and whitepapers.
- Produce keyword-rich product content for website pages like product pages, course pages, assessment pages, vendor pages, and more.
- Design content marketing strategies and set short-term/long-term content goals
- Undertake content marketing initiatives to achieve business targets
- Develop/ follow editorial calendar and ensure deadlines are met
- Optimize content considering SEO and Google Analytics
- Analyze web traffic metrics and optimize webpages for what's working and what's not
- Share content through various channels, ensuring strong web presence
- Supporting social channels including email/newsletter distribution. Should have a good understanding of the basic best practices of most used social media channels, its content style and how each will have a different approach
- Insights on Guest Blogging, Sponsored Content, Influencer Marketing, and Video Marketing will be an added advantage
Must have traits:
- Experience in creating content marketing strategies
- Ability to understand B2B business communication
- Strong written and verbal communication
- Analytical thinking
- Project management skills and understanding on how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads, and sales
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