- Integrated Marketing Campaigns for Lead Generation

- Planning of the campaigns by following the template

- Timely execution of the campaigns as per the plan by using different tools/ channels -like emailers, Social Media posts, digital/physical events, etc.

- Post-campaign analytics & reporting - collating of the responses to filter out the leads & posting them on CRM

- Analysing the campaign effectiveness, learning & scope for improvement

Website & Social Media channels :

- Managing the website updates & accountability for performance matrix

- Meeting SEO objectives (on-page, off-page & technical)

- Managing social media accounts, posting relevant content, handling responses and periodic analytics

Database Management:

- Monitoring & maintaining the database in ZOHO CRM to ensure that the data is updated & relevant and sorted

- Sourcing bulk database from different sources & tools as per the - criteria- defined

- Data mining through the internet - search for a company/ individual data on the internet as per the - criteria- defined by the LM (Line Manager).

Marketing Tools Availability & Distribution :

- Maintaining inventory of essential online and offline marketing tools like brochures, case studies, PPTs, videos, etc as per marketing server guidelines.

- Ensuring easy access and availability of these tools for internal stakeholders including the sales team

- Periodic Updating of Marketing Collateral with relevant content changes and ensuring adherence to brand guidelines

- Building basic creative templates and designs for marketing use.

Vendors, Partner Forums, and Event/ Exhibition Coordination:

- Vendor Sourcing and Negotiations for product/ services vendors for marketing activities

- Coordination and Communication with vendors, forums and event organizers for timely submissions of deliverables as per contracts. .

- For Exhibitions/ events coordination on the timely availability of collateral, display banners/ posters, on-site vendors, etc.

Experience Prerequisites:

- 2-3 years of relevant work experience in the marketing function (where marketing is the full-time responsibility and not the add-on responsibility)

- Desirable industry - B2B products or services with at least 1-2 years of - relevant- experience

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