About Neebal :

- Market Research Analysts play a crucial role in helping organizations make informed business decisions and stay competitive in the ever-changing marketplace. They provide valuable insights that guide product development, marketing campaigns, and strategic planning.

Responsibilities :

- Conduct primary and secondary research to gather data from various sources, such as surveys, interviews, online databases, and industry reports.

- Monitor and analyze industry trends, competitor activities, and market developments.

- Utilize statistical techniques and data analysis tools to interpret and organize research findings.

- Identify patterns, trends, and opportunities within the data.

- Segment the target market into distinct groups based on demographics, behavior, and other criteria.

- Provide insights to support product/service customization and targeting.

- Assess competitors' strengths and weaknesses, product offerings, pricing strategies, and market positioning.

- Identify potential competitive threats and opportunities.

- Analyze consumer preferences, purchasing habits, and market dynamics.

- Provide recommendations to improve marketing strategies and product development.

- Prepare comprehensive research reports and presentations that summarize findings and recommendations.

- Communicate insights effectively to internal stakeholders.

- Develop market forecasts and trends based on historical data and research findings.

- Assist in budget planning and resource allocation.

- Keep up-to-date with industry news, emerging technologies, and market research methodologies.

- Adapt research strategies as needed to address changing market conditions.

- Collaborate with marketing, product development, and sales teams to align strategies and initiatives with market research insights.

- Utilize various data analysis and market research tools such as SPSS, SAS, Excel, and survey software.

- Proficiency in using data visualization tools like Tableau or Power BI is a plus.