HR at Neebal Technology
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Neebal Technologies - Executive - Market Research (0-2 yrs)
About Neebal :
- Market Research Analysts play a crucial role in helping organizations make informed business decisions and stay competitive in the ever-changing marketplace. They provide valuable insights that guide product development, marketing campaigns, and strategic planning.
- Conduct primary and secondary research to gather data from various sources, such as surveys, interviews, online databases, and industry reports.
- Monitor and analyze industry trends, competitor activities, and market developments.
- Utilize statistical techniques and data analysis tools to interpret and organize research findings.
- Identify patterns, trends, and opportunities within the data.
- Segment the target market into distinct groups based on demographics, behavior, and other criteria.
- Provide insights to support product/service customization and targeting.
- Assess competitors' strengths and weaknesses, product offerings, pricing strategies, and market positioning.
- Identify potential competitive threats and opportunities.
- Analyze consumer preferences, purchasing habits, and market dynamics.
- Provide recommendations to improve marketing strategies and product development.
- Prepare comprehensive research reports and presentations that summarize findings and recommendations.
- Communicate insights effectively to internal stakeholders.
- Develop market forecasts and trends based on historical data and research findings.
- Assist in budget planning and resource allocation.
- Keep up-to-date with industry news, emerging technologies, and market research methodologies.
- Adapt research strategies as needed to address changing market conditions.
- Collaborate with marketing, product development, and sales teams to align strategies and initiatives with market research insights.
- Utilize various data analysis and market research tools such as SPSS, SAS, Excel, and survey software.
- Proficiency in using data visualization tools like Tableau or Power BI is a plus.