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20/01 Ankita Tyagi
Lead - Human Resources at Nation with NaMo

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Nation With NaMo - Growth Hacker (1-4 yrs)

Gurgaon/Gurugram Job Code: 254490

- Growth Hacker will strategize for, optimize and implement paid advertising efforts primarily on Facebook and Instagram along with other existing and emerging advertising platforms like Google Display and Video. The candidate is expected to continually build, test, and tweak campaigns to maximize effectiveness by having an intimate understanding of the underlying data.

Primary Responsibilities :

- Develop and execute strategies for online campaigns to achieve desired results in line with the business objectives

- Analyzing data and audience response (campaign results, conversion rates, traffic, etc.) using available analytics and measurement tools to help shape future growth strategies

- Providing inputs & expertise to drive efficacy of marketing activities (content development and optimization, advertising, etc.)

- Working closely across teams with other teams to share ideas, feedback & present results

- Continuous monitoring of results and improving ads to increase engagement and conversion

- Proposing new initiatives to attract prospects and convert leads as well as testing new approaches to capture existing demand

- Planning and executing initiatives to reach the target audience under different campaigns

- Identifying, developing & optimizing growth channels to drive performance

- Keep abreast with digital marketing trends and potential new channels and strategies in paid search, display, social marketing, attribution, and programmatic media buying.

Qualifications :

- You have a degree in Marketing, Engineering, Business Administration or a related field

- You have a minimum of 1 year of prior experience in a similar role at an agency or a product/D2C/e-commerce/SaaS company

- You possess analytical skills and can leverage data, metrics, analytics, and consumer behavior trends to generate creative ideas and find opportunities for optimization

- You have an eye for good design and can create ad concepts quickly by leveraging basic design thinking

- You are a highly goal-oriented individual who is resilient in your pursuit of growth

- You are open-minded, curious, and a strong problem solver

- A self-starter mentality, a strong sense of ownership, and an appetite for learning

- Demonstrable success in improving ad campaign performance

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