Digital Marketing

Selected day-to-day responsibilities include:

- Leading and supporting the implementation of our paid & organic marketing strategies.

- Working on examining correlations between prospecting activities, revenue, and budget and crafting landing pages, and lead-gen forms for our content to distribute through relevant paid programs.

- Staying up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.

- Working on managing the day-to-day search marketing activities of the various campaigns across different ad platforms, including campaign planning, implementation, and budget management.

- Working on building reports and summarizing the campaign results including the findings and suggesting ways to improve

- Generating quality leads.

- Email marketing.

- Reviewing and optimizing campaigns based on their performance, including bid and campaign optimization.

- Researching and testing partnerships with new vendors to expand our reach and/or lower cost-per-acquisition.

- Identifying key messages/value propositions and creating ad copies that are relevant to audience across different stages of the buying cycle

- Coordinating, supervising, and inspiring members of our marketing team

- Work on website traffic and performance tracking/reporting using tools like Google Analytics, Search Console, SEMrush, SimilarWeb, etc. & create dashboards

- Work with the SEO team to learn keyword research, internal linking, Google keyword ranking, URL mapping, content topic & themes research, traffic monitoring, etc.

- Work on regular communications with internal & external partners

Who can apply

- Only those candidates can apply who are available for the work from home job/internship

- Can start the work from home job/internship immediately

- Are available for a duration of 6 months

- Have relevant skills and interests

- Can give 8hrs per day (full time)

Other requirements

- Should have a good command of the English language & grammar

- Should have an analytical mindset and a very good understanding of MS-Excel & presentations Perks

- Certificate, Flexible work hours, Work from Home, Good Stipend/Salary

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