- We are seeking a dynamic and motivated Marketing Research Analyst to join our growing marketing team. As a Marketing Research Analyst, you will play a crucial role in supporting business development efforts through comprehensive market research, both primary and secondary. The ideal candidate should possess strong analytical skills, a keen eye for detail, and the ability to turn data into actionable insights.

Responsibilities :

- Conduct primary and secondary market research to gather relevant data and insights.

- Analyse industry trends, competitor strategies, and customer behaviour to identify opportunities and threats

- Design and implement surveys, interviews, and other data collection methods to gather information.

- Utilise statistical techniques and tools to analyse data, draw meaningful conclusions, and provide actionable recommendations.

- Work closely with the business development team to identify potential markets and customers.

- Provide market intelligence to support the development of effective marketing strategies.

- Monitor and analyse competitor activities, product offerings, and positioning in the market.

- Develop insights to help the company stay competitive and differentiate itself in the market.

- Prepare detailed reports and presentations summarising research findings, trends, and recommendations.

- Communicate insights in a clear and compelling manner to both internal and external stakeholders.

- Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure alignment on research objectives and findings.

- Stay updated on industry trends, market dynamics, and emerging technologies to enhance research methodologies and processes.

Qualifications :

- Bachelor's degree in Marketing, Business, Economics, or a related field.

- 0.6 years to 1 year of experience

- Strong analytical and quantitative skills with proficiency in data analysis tools.

- Excellent communication skills, both written and verbal.

- Detail-oriented with the ability to manage multiple tasks and meet deadlines.

- Familiarity with market research methodologies and tools.

- Knowledge of basic statistical concepts and their application in business research.

- This role offers an exciting opportunity for a marketing fresher to contribute to the growth of the company by providing valuable insights and supporting strategic decision-making