Job Title : Marketing Manager

Location : Ernakulam / Kochi

Roles and Responsibility :

- Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews.

- Preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends.

- Determining system improvements; implementing change.

- Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

- Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analysing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.

- Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.

- Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.

- Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.

- Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.

- Provides information by collecting, analyzing, and summarizing data and trends.

- Protects organization's value by keeping information confidential.

- Accomplishes marketing and organization mission by completing related results as needed.

Desired Skills :

Financial Planning and Strategy, Marketing Concepts, Analytical skills, Excellent communication skills, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services

Qualifications :

1. MBA in Marketing from Premiere Institute.

2. Some years of Marketing experience is preferable

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.