Job location: J.P Nagar Bangalore

Industry: Ed-Tech

We are looking for a talented SEO professional who can lead the organic traffic and lead generation for the brand website . An ideal person will be responsible for content strategy & analysis, link submission, working on & off page, site analysis, using various advanced tools for SEO research & analysis, Competitor Analysis, Keyword Research, Meta title analysis & writing, Directory Listing, Sitemap building etc.

Roles and Responsibilities:

- Setting the SEO strategy, identify opportunities for technical improvements and ensure our brand is discovered by the right audience.

- Bridge the gap between our product and marketing teams implementing changes that will improve our rankings and generate high volumes of organic traffic.

- Keeping track of changes in Google algorithms, immerse yourself in SEO blogs, forums and online communities and ensure the site is as safeguarded as possible against future algorithm updates.

- Analyze the impact the SEO activities have on visibility and traffic and demonstrate ROI.

- Manage high quality, SEO best practice outreach campaigns and support our overall marketing activity.

- Executing SEO strategies including both on-page and off-page optimization

- Managing advanced and innovative link building campaigns to boost ranking of the sites across major search engines.

- Regularly Review and Analyse the Website for areas that need to be improved, deleted, or revised

- Keeping and constant check on competitors strategies and providing periodic reports to the senior management.

- Evaluate product offerings, traffic, landing page quality, content, design, demographics of prospective customers when determining keywords and campaigns.

- Using different Analytics tools to compile regular performance reports, and feed into the SEO strategy

- Lead the SEO Content strategy and work with the content team in the creation of high quality, informative SEO content

- Carrying out detailed keyword research according to the latest keyword strategies.

- Keeping up to date with the most recent developments in Search Engine Marketing (SEM).

- Knowledge of SEO/SEM trends, methods and best practices with experience in monitoring search engine algorithms as they change

Minimum Relevant Experience: 4 years of proven track record in SEO. A graduate/Post graduate with a good command over the English language.

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