Responsibilities :

- Develop and execute comprehensive paid marketing strategies aligned with business goals.

- Conduct market research to identify target audiences, industry trends, and competitive landscape.

- Set campaign objectives, goals, and key performance indicators (KPIs).

- Manage various paid advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and others.

- Create and optimize campaigns on these platforms to ensure maximum ROI.

- Stay updated on platform changes, new features, and industry best practices.

- Develop compelling ad creatives and copy that resonate with the target audience.

- Conduct A/B testing to optimize ad performance and improve click-through rates.

- Allocate and manage budgets effectively to achieve campaign objectives.

- Monitor spending and adjust budgets based on performance and return on investment.

- Utilize analytics tools to track and analyze campaign performance

- Prepare regular reports on key metrics and provide insights for optimization. Make data-driven recommendations to enhance overall campaign effectiveness.

- Implement strategies to improve the conversion rate of paid traffic.

- Collaborate with the marketing and web development teams to enhance landing page performance.

- Conduct keyword research to optimize campaigns for search engine marketing (SEM).

- Identify relevant keywords that align with business objectives and target audience behaviour.

- Develop and implement strategies for remarketing to engage with users who have interacted with the brand but haven't converted.

- Work closely with cross-functional teams, including content creators, designers, and analytics teams, to ensure cohesive and effective campaigns.

- Stay up-to-date with industry trends, changes in digital marketing, and emerging technologies to continuously improve strategies.

Skills & Qualifications :

- Bachelor's degree in marketing or related field

- Proficiency in PPC and meta marketing tools and platforms.

- Knowledge of Semrush, Ahref, Spyfu, Google Admob, and other digital marketing trends.

- Strong analytical, communication, time-management and creativity skills

- Strong ability to focus on customer/market.

- Ability to work independently and prioritize work.

- Experience working in the finance or fintech industries is a plus.