My College Buddy - Executive - Search Engine Optimization/Digital Marketing (1-2 yrs)
SEO Executive
Job Description :
- We are seeking a dynamic and experienced Digital Marketing/SEO Executive to join our team. The ideal candidate will have 1 to 3 years of hands-on experience in Online Digital Marketing, with a strong understanding of various digital marketing strategies and platforms.
Responsibilities :
1. Develop and implement digital marketing campaigns to promote our services and properties.
2. Utilize various digital marketing channels including social media, search engine optimization (SEO), search engine marketing (SEM), and Google AdWords to enhance brand visibility and drive traffic to our website.
3. Create engaging content for social media platforms and manage social media accounts to increase engagement and followership.
4. Monitor and analyze the performance of digital marketing campaigns using Google Analytics and other relevant tools. Provide regular reports and insights to optimize campaign performance.
5. Stay updated with the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
6. Collaborate with internal teams to align digital marketing efforts with overall marketing objectives and business goals.
7. Maintain brand consistency across all digital platforms and ensure adherence to brand guidelines.
8. Conduct market research and competitor analysis to identify opportunities for growth and improvement.
Requirements :
1. Bachelor's degree in Marketing, Communications, or related field.
2. Proven work experience as a Digital Marketing Executive or similar role.
3. In-depth knowledge of digital marketing techniques and tools including SEO, SEM, SMO, Google AdWords, etc.
4. Strong analytical skills with the ability to interpret data and draw actionable insights.
5. Excellent verbal and written communication skills in English.
6. Creative thinking and problem-solving abilities.
7. Ability to work independently and as part of a team in a fast-paced environment.
