Co-Founder & CEO at Muddy Puddle Foods
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Muddy Puddle Foods - Manager - Marketing (2-3 yrs)
Muddy Puddle Foods Pvt Ltd is a funded Bangalore-based healthy beverages startup. Launched in 2016, we are a passionate team that works hard at providing our consumers with products that are Healthy, Tasty, provide Value-for-Money and above all, Convenience.
We are young and idealistic and pursue everything with integrity, vigour and the indelible spirit that makes us chase our vision that one day we will conquer and win over all of India's taste buds with our products.
The founding team is a combination of IIM Calcutta, IIT Madras, London School of Economics, having worked in top tier organizations in Management consulting and Investment Banking.
We are looking for someone who can:
- Work with the CEO to build a cohesive Marketing plan across channels
- Define and execute the marketing and communication activities according to our marketing plan
- Work with various channel/account owners (E-commerce, D2C, Cloud Kitchen) to roll out initiatives across the customer base
- Coordinate all marketing activities to generate leads - email, affiliates, whatsapp, sms
- Work on new product launch strategy across channels
- Coordinate market research activities & collate/analyze consumer feedback into actionable output
- Track performance of all marketing campaigns, and prioritize marketing budgets basis results
Skills necessary:
- Qualification: Master's degree in Marketing, Business and/or a relevant area. MBA degree is preferred.
- 2+ years' experience in marketing of a Consumer Product
- Ability to multi-task and think on your feet
- Strong verbal, written, and organizational skills
- Someone who can take initiative, demonstrate personal leadership & the ability to function independently
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