Founder at Mr n Mrs Pet
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Mr n Mrs Pet - Content Writer (2-4 yrs)
About the Company:
- Mr N Mrs Pet - It is a curated ecosystem that organizes and shapes ethical pet adoption and care for pets in India. We educate people and make them pet ready before we source their pet from responsible breeders, which is our core facility. We, later on, share their responsibilities by providing essential pet services, food and accessories.
- We are working towards creating awareness among people about when, where and whom to get their pet from so that responsible choices are made on their part as most of the times they do not know what quality they're getting and end up buying low quality breeds from unreliable sources.
- We're looking for a Marketing-focused Content Strategist to help us shape the Mr N Mrs Pet brand on both sides of our marketplace. Our goal is to create content and tell stories that both educate and entertain in service of creating a better world for dogs. This is an opportunity to join the company at an inflection point of growth, when it's important to solidify our voice.
- You are someone who can think big and execute small. You love to express ideas in creative, engaging, and accessible ways while always keeping an eye on business objectives. You- re a tough critic, especially of your own work. You- re intentional when you write, thinking through each word ensuring our message is clear and salient. You will report into our Director of Content, partnering closely with internal teams to deliver effective programs that communicate Mr N Mrs Pet 's value proposition to dog breeders and buyers.
Job Description :
What You'll Do :
- Develop and implement Mr N Mrs Pet's brand voice across all channels, including how and why we communicate in different contexts
- Apply systems thinking to build audience-specific messaging strategies for organic, paid, and lifecycle marketing campaigns
- Write actionable, clear copy
- Oversee messaging strategy to ensure there's consistency at every touchpoint
- Work closely with Sales & Marketing teams to concept, build and deliver effective creative
- Concepting and execution creative ideas across organic social, editorial, email, website, paid advertising, and product.
- Be an advocate for elevating Mr N Mrs Pet's voice by example of writing captivating copy, campaigns, and ideas for how to get our message to land
- Deliver projects on time while keeping messaging on-brief
- Take the time to deeply understand our audiences through research and seeking out data points on your own
- Challenge assumptions to push our brand forward with new creative ideas
What We're Looking For :
- A versatile writer capable of communicating in a range of altitudes and variety of channels
- 2 years in a content, copywriting, or general creative role
- Collaborative partner and independent thinker
- Someone who can present ideas with conviction, and a demonstrated ability to persuade others with your strategic approaches
- Examples of past work
- Excellent writing, editing, and storytelling skills
- Strong time management skills while being able to handle multiple projects at once
- A passion for using data to guide your work
- Ability to adapt
What You'll Love About Working Here :
- You'll be creating and launching solutions that are bringing about real, positive change in the lives of both people and dogs
- You'll work with a team of kind, passionate, incredible people with experience at some of the top companies in India
- You'll be joining at an incredibly exciting time and be part of building a product, team, and company from an early stage