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04/08 Rishav Dubey
Co - Founder at Moshi Moshi

Views:44 Applications:11 Rec. Actions:Recruiter Actions:2

Moshi Moshi - Media Planner (5-7 yrs)

Bangalore Job Code: 227034

Media Planner - Moshi Moshi


Typical duties of media planners include :


- Meeting clients to understand their advertising strategy and building up a picture about their target audience

- Analyzing and researching the target audience's character, purchasing and media habits maintaining contacts with media owners, ensuring statistics, circulation and viewing figures are up to date

- Advising the creative team and clients about the most effective media combination considering appropriate timings of media activities, based upon usage patterns and seasonal factors

- Presenting media proposals, including timings and cost breakdowns, helping clients to reach a final decision about their future advertising strategy.

- Larger media agencies usually separate the planning and buying roles, although some creative agencies may combine them. Media buyers liaise constantly with media owners, negotiating and buying media space.

This can involve :

- Obtaining the best advertising rates that fit with the agreed media strategy

- Presenting alternative options to the media planner and client

- Adjusting media schedules in response to the latest audience figures

- Managing budgets and maintaining advertising spend records

- Monitoring and updating clients on the effectiveness of campaigns.

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