Senior HR Executive at Moehair USA
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Moehair - Advertising Expert - eCommerce Vertical (2-8 yrs)
- Should be responsible for hair care products on different marketplaces like Amazon.com, Walmart, eBay & etc.
- Maintain Account health as per respective marketplace guidelines.
- Advertisement and marketing campaign strategy on the platforms.
- Develop strategies to increase sales, reduce costs and drive the conversion rate of acquired products including price optimization, PPC, packaging/inserts, coupons and deals,
- Determine why certain products are trending up or down, clearly articulate observations, and propose strategies to troubleshoot problems.
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.
- Creation of new paid search campaigns, ad groups, and accounts and new paid search marketing initiatives.
- Monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- Having hands on experience of amazon advertising console, AMS, Walmart advertising and Helium 10.
- Collaborate with other teams to ensure proper data updated as per standards
Salary Range: 4 LPA - 11 LPA (salary commensurate with skills and experience)
