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03/02 Shalaka Kothawle
Senior Manager - HR at Mobisy Technologies Pvt Ltd

Views:312 Applications:102 Rec. Actions:Recruiter Actions:46

Mobisy - Associate - Content Marketing/Content Management (2-4 yrs)

Bangalore Job Code: 108980

Content Marketing 


Stories move the world and transform people. We are looking for a writer who enjoys telling such stories. Your superior language skills will always look for opportunities to record stories of people and customers who were transformed by Bizom's technology. While creating experiences through blogs, marketing collaterals, and videos, you- ll always keep a firm eye on distributing all the content and tracking their impact on our audiences. You will work with the Head of Content & PR, and collaborate with the marketing team to help build the brand and thought leadership for Bizom.

Location - Bangalore

Company Size - 200

Roles and Responsibilities :

- Research industry-related topics (combining online sources, interviews, and studies)

- Develop content that is accurate and engaging.

- Accurately understand & represent what we do as an organization using text, image, and video-based content.

- Enable wide reach and readership for content using social and digital marketing, leading to impulse-based connections back to us.

- Understand customer use cases and build relevant stories out of the same.

- Measuring the results of content marketing activity to inform future marketing campaigns.

- Proofread and edit blog posts before publication.

- Conduct simple keyword research and use SEO guidelines to increase web traffic.

- Promote content on social media.

- Identify customers- needs and gaps in our content and recommend new topics.

- Ensure all-around consistency (style, fonts, images, and tone).

- Update website content as needed.

- Assist in video production and distribution.

- Maintain dashboards to track the performance of content including videos, newsletters, blog posts, white papers, etc.

- Manage mailing lists.

Requirements :

1) A passion for language and grammar and a journalistic bent of mind.

2) Ability to make research-based tech/business topics easy to understand, engaging and human.

3) Ability to network with media to enable the distribution of content.

4) High quality spoken and written English is required.

5) Ability to collaborate with internal customers.

6) Portfolio of published articles.

7) Keen desire to learn new content platforms.

What's in it for you :

- A chance to learn and practice the basics of writing good online content

- A ringside view into the workings of a rapidly growing, award-winning startup

- A fun workplace with friendly, interesting colleagues, a table tennis table and free breakfast, lunch and snacks.


About Mobisy :

Mobisy Technologies Pvt. Ltd. is a high-growth, VC funded tech company that's transforming the retail supply ecosystems in several markets including India, Africa, the Middle East, and Europe through its product, Bizom. Mobisy is one of the top 10 tech startups in India (according to YourStory) and was included in Deloitte Technology Fast 50 India three times in a row. But what we really take pride in is our 300+ enterprise customers and hundreds of thousands of users loving our products and telling the world about it. Customers' high ratings to Mobisy on Gartner (4.6 on 5) indicate we are the most loved solution among them.

Mobisy's Culture of Algorithmic Jugaad :

When we sat down to think about our culture, we could just come up with two words - Algorithmic Jugaad- . It's so famous now, we had to trademark it !! To explain it briefly, Jugaad, as you know, stands for frugal innovation done at the periphery. Algorithms are all about structured process-oriented thinking. We understood that part of the reason we are a fast-growing and successful company was that we could blend those 2 elements in the right proportion. We also put algorithms in our customers jugaads.. :-) . Some of our colleagues who joined from corporates admit that Mobisy has put some jugaads in their single track algorithmic thinking. In Mobisy you will see entrepreneurs and entrepreneurial thinking all around. At least 1 out of 3 of us have built at least 1 startup of their own each !!

We take ownership of our work and aim high. We are given the freedom to take risks and solve problems wherever they may see it. In other words, entrepreneurial innovation is the norm in Mobisy.

Values that Mobisy stands for :

- People first: We believe in working with great people who we believe build great products/process which eventually lead to profits

- Entrepreneurship: See a problem, make it your own, solve it.

- Teamwork: As a fast-growing company, we realized that we need to work as a great team rather than just a team of great individuals.

- Innovation: No idea is crazy or stupid, come up with as many as you can and actively seek feedback to further improve.

The Retail Intelligence platform :

- Bizom, Mobisy's flagship product, is the retail intelligence platform for brands and their retailers.

- We are leaders in providing insights and intelligence to CPG brands in India and emerging markets and are now making inroads into markets in Europe and other developed markets. We help brands achieve smart distribution by improving their manpower efficiency, channel performance, and product performance.

- We achieve this by helping businesses first digitize their entire sales and supply chain and later help the move from a push-based distribution to a pull-based distribution using solutions that facilitate assisted and inspired selling.

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