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16/06 HR
Director - Human Resources at Mitron TV

Views:101 Applications:57 Rec. Actions:Recruiter Actions:26

Mitron TV - Manager - Performance Marketing (3-5 yrs)

Any Location Job Code: 163028

We need an execution focused team-player & self-starter, who is able to think strategically and manage tactical detail, is both creative and analytical, and can thrive in a fast-paced environment. This role will report to the head of growth & marketing.

Responsibilities :

- Complete ownership of full funnel digital marketing campaigns including strategy, ad creation, bidding, budgeting, optimization, and reporting.

- Creating and executing (hands-on) on marketing strategies which will include combining organic marketing such as SEO with paid performance marketing through paid search/Google Ads-UAC/UEC, paid social (Facebook, LinkedIn, Instagram), affiliate channels and programmatic display;

- Experimenting and identifying channels to test, running tests, perform customer/audience segmentation analysis, develop social media presence and find ways to optimise these channels

- Responsible for identifying new ASO opportunities (Apple App Store & Google PlayStore) including keyword recommendations and creative improvement opportunities.

- Work with OEM Networks and Affiliate partners to scale campaigns

- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas.

- Must have deep understanding of Marketing Analytics

Qualifications :

- Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting.

- Must have Hands-On experience on advertising and analytics dashboards :

Google Ads: App Campaigns UAC, Smart Campaigns

- Facebook Business Manager

- Google Play Console

- Google Analytics/Firebase

- Attribution Platforms: AppsFlyer/Branch

User Engagement Platforms: MoEngage/Clevertap

Knowledge of Office Suite - MS Excel, Powerpoint

- Must be autonomous, rigorous and methodical, and know how to take steps to solve problems when dealing with new situations

- You have a proven track record for working with complex data, presenting them in an understandable way and translating them into meaningful decisions

- 3-4 years of hands-on experience in consumer mobile applications is a must.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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