Director - Human Resources at Mitron TV
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Mitron TV - Copywriter (3-5 yrs)
Founded in 2020 by Shivank Agarwal and Anish Khandelwal, Mitron is a short-form social entertainment app that allows users to create entertaining, educative, and engaging content. In the era of the modern smartphone, technology seems like an artificial constraint for self-expression and creativity. Our aim is to empower the creators to produce expressive content, build large audience communities, and help them create engagement in a way that technology just disappears seamlessly in the background.
Mirtron has recorded 35 Mn+ downloads in a span of few weeks since launch with almost 9 Bn+ video views per month. With 5M+ daily active users and 17M+ monthly active users, if you are looking for an opportunity to work and build something to scale to billions (audience, network, videos, comments, chat) we have the challenge awaiting you!
- Developing creative ideas and concepts often in partnership with the design and video team.
- Work with the creative team to brainstorm ideas and to execute the creatives for the ongoing brand campaigns
- Work on videos, copies, scripts, and concepts that can be adapted for campaigns and also PGC.
- Use newer means of digital techniques like trend marketing to come up with relatable and insightful ideas
- Build insights, communication strategy and strong creatives following the brand guidelines.
- Researching trends, news and social media content,technology formats, content type for strategic use in content development.
- Proof reading to ensure content and grammatical accuracy.
Expected competencies :
- 3 - 5 years of copywriting experience, Advertising Agency experience preferred.
- Good writing skills with portfolio of samples showcasing creative work
- Excellent attention to detail and deep understanding of the online content space
- Very good understanding of short video platforms and well versed with the recent entertainment trends.
- Strong written and oral communication skills
- Ability to multi task and handle