- Write clear, compelling copy for various mediums (e.g. videos, emailers, ad copy, blog posts, newsletters, website content, social media, etc).

- Research and produce trending, viral, and engaging copy.

- Adept at writing long-form content and articles.

- Optimise social media copy (brand language, tonality, message) based on our target audience's behaviour.

- Draft concept notes and copy for social campaigns

- Ideate and visualise creatively.

- Think out of the box.

- Select appealing media assets to complement the copy

- Update our social media pages with compelling company news.

- Coordinate with internal teams to create advertising posts (e.g. for events, open roles and new program releases).

- Write high-engagement social media content that reflects our brand's voice and messaging.

- Collaborate with Marketing to develop a variety of content marketing materials.

- Produce error-free content that adheres to the company's style guidelines.

- Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.

- Simultaneously manage multiple projects with short deadlines.

- Propose copy concepts and present underlying strategic thinking to seniors.

- Track and maintain report on social media insights (traffic, engagement, shares, conversion rates).

- Apply advertising techniques to boost brand awareness, like promotions and competitions.

- Respond to questions and comments on our social media pages in a timely and accurate manner.

- Work closely with the internal team to understand requirements.

- Proactive and positive attitude.

- Ready to work and deliver under any situation and pressure.

- Forward thinker with the ability to catch on to trends and stay relevant.

Qualification and Skill Requirements : 

- Bachelor's degree or equivalent.

- Experience in marketing or communications is highly desirable

- Demonstrated success in managing a business social media presence preferred.

- Experience in producing copy for digital, print and broadcast channels.

- Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator and Outlook.

- Exceptional skill with the nuances of content writing for online and offline media, including the use of hashtags, emojis and acronyms.

- Solid understanding of SEO concepts preferred.

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