https://missivedigital.com/

Role: Business Development

Location: Ahmedabad (Shyamal)

A Business Development Executive with min. 1 year of experience in a digital marketing agency targeting the US, Europe, and Canada as their target customers would have a range of responsibilities aimed at driving growth, building relationships, and expanding the agency's client base.

Here's a comprehensive list of potential responsibilities:

Lead Generation and Prospecting :

- Identify and research potential clients in the US, Europe, and Canada.

- Develop a pipeline of qualified leads through various channels, such as online research, networking events, industry conferences, and referrals.

Client Outreach and Engagement:

- Reach out to potential clients via email, phone calls, and social media to introduce agency services and offerings.

- Develop and deliver compelling sales pitches and presentations to showcase the agency's capabilities and value proposition.

Relationship Building:

- Nurture and maintain strong relationships with existing clients to ensure client satisfaction and repeat business.

- Establish rapport with potential clients, understanding their needs and pain points to tailor solutions accordingly.

Proposal and Contract Negotiation:

- Prepare and present customized proposals outlining digital marketing strategies, services, and pricing.

- Negotiate terms, scope of work, and contracts with potential clients, ensuring win-win outcomes.

Market Research and Analysis:

- Stay updated on industry trends, digital marketing best practices, and competitive landscape to offer strategic insights to clients.

- Analyze target markets to identify growth opportunities and potential niches.

Collaboration with Internal Teams:

- Liaise with internal teams (such as marketing, creative, and technical) to develop effective strategies and solutions tailored to client needs.

- Ensure seamless communication and alignment between business development and project execution teams.

Networking and Industry Engagement:

- Attend relevant industry events, conferences, and trade shows to network and showcase the agency's expertise.

- Establish the agency's presence in the digital marketing community through thought leadership and contributions.

Metrics and Reporting:

- Track and report on key performance indicators (KPIs) related to lead generation, client engagement, and revenue growth.

- Provide regular updates to management on sales activities, opportunities, and challenges.

Client Feedback and Improvement:

- Gather feedback from clients to understand their satisfaction levels and identify areas for improvement.

- Work with internal teams to implement changes and enhancements based on client input.

Sales Strategy Development:

- Contribute to the development of the agency's overall sales and business development strategy.

- Provide insights and recommendations for optimizing sales processes and tactics.

Adaptation to Market Changes:

- Stay adaptable and responsive to changes in the digital marketing landscape and evolving client needs.

- Adjust strategies and approaches as necessary to ensure continued growth and success.

CRM and Documentation:

- Maintain accurate and up-to-date records of all client interactions and activities in a Customer Relationship Management (CRM) system.

- Document sales strategies, client requirements, and outcomes for future reference and analysis.

Requirements :

- Prior Experience in Digital Marketing (Search Engine Optimization) / Business Development Executive.

- Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.

- Ability to maintain a positive, motivational, 'get things done attitude, especially when faced with difficult circumstances.

- Achieves strategic customer objectives and account plans defined by company management.

- Good relationship-building skills (internal, external, and cross-cultural).

- Sound computer skills, especially in the areas of MS Word, MS Excel, and MS PowerPoint.

- Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keeping the internal team updated.

- Maintain a consistent schedule of online meetings with the client to manage performance objectives and, customer- expectations and assess customer needs on an ongoing basis.