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23/01 Ishwari
HR Intern at Mirraw

Views:22 Applications:7 Rec. Actions:Recruiter Actions:3

Mirraw - Executive - Digital Marketing (1-5 yrs)

Mumbai/Lower Parel Mumbai Job Code: 254817

Responsibilities :


- Help setting up correct ad tech, ad tracking and reporting. Work with other teams and 3rd parties for proper implementation.

- Drive analysis and insight generation to feed proper decision making

- Develop performance marketing campaigns across a range of channels such as paid search, ads, Facebook / social media ads, retargeting, display, and affiliate programs

- Work with Google, Facebook and agencies to determine areas of opportunity and drive customer acquisition improvements through constant optimizations

- Grow sales and measure performance against ROI and KPI targets Develop A/B testing ideas and test targeting and creative variations for performance improvements

- Work closely with the rest of the internal team as well as external partners to optimize online content and improve conversion rates

- Identify new channels and opportunities for growth and test their effectiveness

- Work with technical On-boarding, sales, development, marketing and product teams to identify and solve issues blocking advertiser performance

- Provide oversight and root cause analysis of issues affecting advertisers

Requirements:

- Experience in E- Commerce and Digital Marketing preferably within the fashion industry

- A proven track record of successful paid marketing campaigns

- In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks

- Hands on experience in handling marketing budgets and forecasting/reporting results

- Outstanding communication, presentation and leadership skills

- Excellent organizational and time management skills

- Strategic thinker with great analytical skills

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