Talent Acquisition Lead at Mintex Technologies
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Mintex Tech - Manager - Digital Marketing (4-7 yrs)
The role expects you to :
1. Digital Marketing
- Strategize and run campaigns
- Create the online brand architecture
- Drive imagery and sales
- Website management
- SEO and SEM
- Building marketing funnel
- Customer communication (chat, calls management)
- Identify trends
- Content strategy
- Analytics
- Social media marketing
- Digital creative conceptualization
2.Support, Report and Liaison
Working closely with content and digital asset developer
3.Key Skills
- Understanding of technology
- Understanding of digital concepts like SEO, web analytics, digital content platforms and AI
- Data analytics skills
- Visualization and creative skills
4.Media Planning
- Understanding of media buying
- Able to allocate budgets for campaigns across various platforms
- To evaluate and track the spends done by the agency
5.Performance Marketing
Skills/Qualifications:
MBA in Marketing from a Tier-1/Tier 2 college
2-3 years- experience on working on New Product Development, managed a live brand before which has been very active on digital and different aspects of it - performance management, social media marketing, ecommerce, campaign creation, website management, content strategy, campaign creations and execution, media planning(digital) etc.
Brand experience - most importantly a Fast-Moving mind
None of the above matters if you do not feel driven or don- t like to own up activities - the clich- goes as - fire in the belly- PS - They say start-ups work 24by7 round the year. Well, we don- t believe in the philosophy of counting down hours. It's pretty flexible. While Monday-Friday is high decibel, Saturdays are about reflecting on the week gone by, planning.
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