HR at Miles Education
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Miles Education - Content Writer - Lead (5-8 yrs)
Job Title : Lead Content Writer
Job Summary :
We are seeking a talented Lead Content Writer to join our team. As the Lead Content Writer, you will be responsible for creating engaging, informative, and high-quality content across various platforms. You will lead a team of writers, guiding them in crafting compelling content that aligns with our brand voice and resonates with our target audience. The ideal candidate will have exceptional writing skills, a keen eye for detail, and the ability to manage multiple projects simultaneously.
Key Responsibilities :
- Develop and execute content strategies to drive engagement, brand awareness, and lead generation.
- Lead a team of writers, providing guidance, feedback, and support to ensure the delivery of high- quality content.
- Create compelling and SEO-friendly content for our website, blog, social media channels, email campaigns, and other marketing materials.
- Collaborate with cross-functional teams, including marketing, design, and product development, to brainstorm and execute content ideas.
- Conduct thorough research on industry trends, competitors, and target audience preferences to inform content creation.
- Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines. Stay up-to-date with content marketing best practices and industry trends to continuously improve our content strategy.
- Analyze content performance metrics and use data-driven insights to optimize future content efforts.
Qualifications :
- Proven experience in content writing, with a strong portfolio showcasing your writing skills and creativity.
- Previous experience in a leadership or managerial role is preferred.
- Excellent writing, editing, and proofreading skills, with a meticulous attention to detail.
- Strong understanding of SEO principles and experience optimizing content for search engines.
- Ability to manage multiple projects in a fast-paced environment and meet tight deadlines.
- Proficiency in content management systems (CMS) and familiarity with digital marketing tools.
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
