About the Role:

- We are looking for a creative, analytical, and result-oriented Marketing lead to help drive the growth and engagement of Miko Max subscription. The person will work with business owners and cross-functional teams to plan coordinate and execute innovative marketing and communication initiatives to drive adoption among Miko's users

- The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, comfortable with ambiguity.

Responsibilities :

- Lead the marketing strategy, messaging, and go-to-market for Miko Max subscription across multiple channels including but not limited to email, push, website, and app to drive conversions and exceed business goals.

- Design and execute strategies for New User Acquisition as well as user retention.

- Design and execute the CLM journeys to improve conversions, subscription renewals

- Working with a team of content writers, designers, and web developers to build a compelling discovery experience for Miko users

- Develop co-branded marketing strategies with our content partners to showcase success and milestones.

- Building content around new content partners to drive user engagement

- Directing, planning, and assisting creative production with budget management.

- Work with teams across functions (such as Product, Engineering, Content, etc.) in evaluating and implementing optimal marketing automation solutions

- Develop and drive the CRM strategy; bring the over-arching Digital Activation ambition to life via a progressive CRM strategy, ensuring that the brand takes a more consumer-centric approach to key activations

- Develop a personalized communication strategy for Miko customers using email, Push Notifications, SMS notifications, etc.

- Create seasonal plans; working in partnership with the global CRM team on strategy and seasonal plan development. Utilize local CRM/global's existing tools and agencies, supplementing when necessary

- Work with key technologies and tools to help in planning, activation, and analysis

- Act as an evangelizer for the dynamic content/personalization initiatives in the Indian market, assuring an appropriate level of market buy-in and contributing to successfully drive personalization forward, by connecting content, data/analytical models, and all relevant front-end channels.

Technical Responsibilities :

- Plan and deliver CRM strategies to increase loyalty and retention.

- Monitor and maximize customer lifetime value strategies ensuring maximum profitability.

- Formulate CRM strategy, Communication calendar & Engagement policy, and CRM programs/campaigns and ensure to stay aligned with business objectives.

- Collaborate with online, offline channels & IT to get customer data.

- Strategize, Design, and implement cross-sell, and up-sell models

- Use data and testing to optimize and improve the content and targeting for all customer communications.

- Define, report on, and optimize key metrics

Requirements :

- Min 3+ years of marketing experience with a strong understanding of marketing channels, CRM marketing, and customer life cycle management

- Experience building content strategies for brands

- Experience building, executing, and scaling cross-functional marketing programs

- Experience using data and metrics to measure impact, determine improvements, and ability to communicate success metrics

- Consumer tech start-up background preferred

- Past experience with marketing to international customers is a big plus

- Any experience in CRM tools such as clevertap, MoEngage, airship, etc.

- Solid understanding of consumer messaging and brand reputation.

- Strong interpersonal/communication skills and a high level of strategic thinking.

- Superior writing, research, presentation, and project management skills.

- Broad understanding of and passion for the sports and fashion/entertainment industry.

- Strong written and verbal, presentation and organizational skills

- Good data analytics hands-on experience with consumer analytics tools

- Accomplished a range of skills from strategic thinking to creative and detailed execution

- Experience in re-engagement and remarketing

- Familiar with Retail & E-Commerce process & systems

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