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01/06 Vijayalakshmi
Consultant at MHFA India

Views:41 Applications:9 Rec. Actions:Recruiter Actions:6

MHFA - Content Writer - Psychology Background (3-10 yrs)

Chennai Job Code: 328468

Roles and Responsibilities :

- Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.

- Tracking and reporting on social media responses by analyzing traffic to the site.

- Update our social media pages with compelling company news, events, celebrations or solutions and services.

- Respond to questions and comments on our social media pages in a timely and accurate manner.

- Maintaining a visible online on social media presence and adhering to the marketing goals.

- Increasing the company's awareness and readership by using relevant advertising techniques

- Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience.

- Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content.

- To create a range of engaging digital content such as Marketing and Promotional videos and Reels to be used across a variety of online platforms and social media channels.

- To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.

- Pays attention to trends on Instagram Reels creating and analyzing what works for our business.

- Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)

- Contribute to the creation of various content materials including : Blogs, Articles, Website Pages, Email templates, Social Media posts etc.

- Develop a deep understanding of MHFAI's business, brand voice, and target audiences.

- Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website.

- Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation.

- Continuously discover and implement new editing technologies and industry best practices to maximize efficiency.

Requirements and skills :

- 3+ years of solid experience in digital content marketing or related fields

- Excellent written and oral Communication skills

- The ability to create original web content with images or videos

- Proven work experience as a Social Media content writer or a similar role

- Hands-on experience using various social media platforms to advertise

- Proven record of excellent writing demonstrated in a professional portfolio

- Ability to work independently with little or no daily supervision

- Working knowledge of SEO, analytics tools, and keyword research

- Strong research skills and the ability to synthesize complex information into clear and concise content.

- Creative thinking and the ability to generate innovative ideas

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