Consultant at MHFA India
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MHFA - Associate - Digital Marketing (2-8 yrs)
Roles and Responsibilities :
Functional Responsibilities :
1. Digital Marketing Planning :
- Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products
2. Social Media Coordination :
- Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).
- Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.
- Manage content calendars, scheduling, and publishing to maintain a consistent online presence.
- Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.
3. Email Marketing :
- Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.
- Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.
- Monitor and improve email campaign performance based on key metrics and A/B testing.
4. SEO and SEM :
- Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.
- Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.
- Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.
5. Analytics and Reporting :
- Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.
- Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.
- Make data-driven recommendations for improvements and optimizations based on campaign results.
6. Stay Current with Trends :
- Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.
- Recommend innovative approaches to improve campaign effectiveness and achieve better results.
Organizational Responsibilities :
- Initiate activities in line with to MHFA India strategy and work plan
- Support director and team in development of MHFA India digital marketing and communications function
- Support in any other task that may be assigned by the organization
- Attention to detail and a commitment to maintaining high-quality content and functionality
