- Setup, Manage and optimize new and existing Facebook ads campaigns to achieve performance targets.

- Assist with the creative testing pipeline and ensure that tests are achieving statistical significance.

- Conduct regular (weekly) tests and deep-dive analyses and share out with the wider team.

- Develops advertising strategies for new and current clients to meet their goals and objectives

- Produces internal and external reports for clients and coworkers

- Collaborate with the CRO team for conversion tips, strategies, and optimizations

- Proactively optimize purchased media through A/B testing, landing page optimization, and targeting.

- Work with the design team to make sure compelling, unique creatives are consistently rotated into campaigns.

- Produce ROI reports to track and measure campaign performance.

- Find valuable opportunities for paid customer acquisition using the Facebook platform.

- Build and optimize clients- entire funnels with a thorough understanding of LTV and CAC, not just the initial acquisition of new customers/users.

- Report on core metrics of every campaign with the ability to analyze performance and identify areas for improvement.

- Build marketing strategies to acquire customers utilizing landing pages, various online platforms (Shopify, WooCommerce, WordPress), etc.

- Conduct, gather and analyze market research to determine social media opportunities and competitiveness.

Eligibility Criteria : 

- Extensive knowledge of the digital advertising space.

- Expert knowledge and direct hands-on experience with Facebook ads.

- Expertise in conceiving, testing, and optimizing ad creatives.

- Knowledge in Google Sheets, Google Data Studio, and Google Analytics a plus

- Experience in other marketing channels is a bonus!

- Attention to detail and diligence in documenting work.

- Clear communication and flexibility to adjust to changing goals/conditions.

- Performance-driven, motivation to hit and surpass targets.

- Strategic mindset, understanding of the customer marketing funnel, and the nuances of marketing messaging.

Company Profile :

- We are a network of IIT Alumni and the technological solutions that we have been providing to clients across the world for more than 16 years illustrate our extensive experience in website development, website designing, digital marketing, marketplaces optimization, and development projects.

- Additionally, we are Microsoft Technology Associates, Google Student Ambassadors, Microsoft Certified Professionals, and Certified Ethical Hackers.

- We have provided technology solutions and served brands like Zara, AmbClass-, Skoda, Cinepolis, Mitsubishi, Ralph -Lauren, and much more. Our commitment to delivering sets us apart from everyone else. We specifically work out and tailor technological solutions to suit your growth- if you need it, we'll create it.

- Using AI ( Artificial Intelligence ), we at Messold can determine which customers are likely to be interested in your services and only those customers will receive your offers. Coupled with machine learning, AI isn- t just about predicting stocks or facilitating client chats but can create better lead generation and sales as well. The scope of AI is almost limitless. Companies around the world are using AI to look at food supply problems and beat humans at games. The application of this technology also hits closer to home with the use of Apple's Siri.

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