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05/03 K. Pushpalatha
Deputy Manager HR at Manipal Global Education Services Pvt Ltd

Views:110 Applications:22 Rec. Actions:Recruiter Actions:0

MeritTrac - Deputy Manager - B2B Marketing (3-6 yrs)

Vadodara/Baroda Job Code: 113863


Managing the B2B marketing for one of Manipal Global's businesses from development of marketing strategy to last-mile execution, helping achieve business objectives


- Align the marketing plan to the Business-Unit objectives and ensure effective execution of the plan

- Create all marketing communication required for all channels (with the help of in-house teams and agencies) and ensure timely deployment

- Manage the marketing budget and track results to ensure proper utilization

- Manage database acquisition/segmentation, convert them into viable leads and ensure conversion into sales; ensure the adoption and usage of the CRM platform

- Conduct regular market surveys to ensure a clear business view of customer/learner satisfaction, thus giving actionable inputs to the product and business strategy


- MBA with 3 to 6 years of work experience

- Prior experience in managing B2B marketing for any education, SaaS, B2B product company

- Hand-on experience in driving efficiencies in a marketing to sales funnel (from lead generation to final closure)

- Good understanding of digital lead generation and its returns

- Basic understanding of market research, content, UI/UX


- Strategic thinking

- Maturity to handling non-reporting relationships in cross-functional teams as well as senior leaders

- Business acumen

- Ability to manage ambiguity

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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