Deputy Manager HR at Manipal Global Education Services Pvt Ltd
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MeritTrac - Deputy Manager - B2B Marketing (3-6 yrs)
JOB PURPOSE
Managing the B2B marketing for one of Manipal Global's businesses from development of marketing strategy to last-mile execution, helping achieve business objectives
CRITICAL ACCOUNTABILITIES
- Align the marketing plan to the Business-Unit objectives and ensure effective execution of the plan
- Create all marketing communication required for all channels (with the help of in-house teams and agencies) and ensure timely deployment
- Manage the marketing budget and track results to ensure proper utilization
- Manage database acquisition/segmentation, convert them into viable leads and ensure conversion into sales; ensure the adoption and usage of the CRM platform
- Conduct regular market surveys to ensure a clear business view of customer/learner satisfaction, thus giving actionable inputs to the product and business strategy
EXPERIENCE, SKILLS, KNOWLEDGE
- MBA with 3 to 6 years of work experience
- Prior experience in managing B2B marketing for any education, SaaS, B2B product company
- Hand-on experience in driving efficiencies in a marketing to sales funnel (from lead generation to final closure)
- Good understanding of digital lead generation and its returns
- Basic understanding of market research, content, UI/UX
COMPETENCIES
- Strategic thinking
- Maturity to handling non-reporting relationships in cross-functional teams as well as senior leaders
- Business acumen
- Ability to manage ambiguity
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