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17/02 Merino HR
Recruiter at Merino Industries Ltd

Views:366 Applications:114 Rec. Actions:Recruiter Actions:17

Merino Group - Manager - Retail Marketing (8-10 yrs)

Mumbai Job Code: 147505

Role Objective :

Objective of role is to increase the brand visibility of Merino - Laminates and Other products in allotted market and ensure the product becomes the preferred choice of customer for all the interior and exterior decorative designing work.

Job Responsibilities :

- Develop channel marketing programs for sales growth and revenue enhancement.

- Supervise marketing team to plan and conduct campaigns, trade shows and other promotional events.

- Manage sales contracts and agreements with channel customers.

- Ensure that customers are up to date with new products and enhancements.

- Address marketing related issues and conflicts in timely manner.

- Evaluate existing marketing programs and recommend changes for improvements.

- Develop profitable marketing plan based on industry trends and competitor activities.

- Work with team in executing marketing plan to support product positioning and branding initiatives.

- Maintain marketing collateral such as whitepapers and case studies.

- Maintain templates for sales proposals, whitepapers, and reports.

- Stay current on market trends, industry standards and competitors.

- Inform management on potential competitive threats and propose corrective actions.

- Perform business reviews and provide improvements.

- Monitor and manage expenses within allotted marketing budget.

- Provide excellent customer services to ensure customer satisfaction and retention.

- Manage marketing communication massages across various channels such as newsletters, webinars, product notifications, etc.

- Create KPIs for each of the channels.

- Generate new ideas for each channel optimization.

- Measure KPIs for each channel.

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