HR Manager at Menko Online Trading India Pvt Ltd
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Menko Online Trading - Pay Per Click Specialist (1-3 yrs)
Responsibilities :
- Campaign Creation : Plan, execute and manage PPC Campaigns across various platforms like Amazon, Google Ads, Facebook Ads, and other platforms ensuring campaign performs meets or exceeds KPIs.
- Campaign Management & Optimization : Optimize campaigns on an ongoing basis to improve performance, including bid adjustments, ad scheduling, and A/B testing.
- Reporting & Analysis : Together with a Data Analyst you will analyze campaign data and provide insights and recommendations to improve campaign performance and ROI on weekly and monthly basis.
- External Tools : Use external tools like Helium 10, Google Analytics etc. to get a better grip on the campaigns, data, and keywords. Setting up harvesting rules for bids and keywords are examples of components that have to be implemented.
- Strategies : Collaborate with other members of the marketing team to align PPC campaigns with overall marketing strategy.
Requirements :
- At least 1 year of experience as a PPC Specialist.
- Proficient in Excel.
- Fluent in spoken and written English.
- You know everything about the different Advertising campaign types.
- Experienced in improving ad performance and increasing conversion rates.
- Knowledgeable in ACoS and T-ACoS optimization.
- Detailed oriented and able to align metric to business goals.
- Proactive and responsible. This will be a new department in our company, so it requires a lot of own initiative.
