About The Role :

- As a Lead-Brand Marketing, you will be leading integrated creative development right from positioning and creative strategy to execution and delivery.

- You will collaborate with product & cross-functional teams and external agencies to connect the dots, find new opportunities to tell them our story.

What You Will Do :

- Research on our user and analyse the consumer behaviour & market trends

- Identify the consumer barriers and triggers to adoption

- Drive programs and projects across the various customer touch points to build trust for our brand

- Develop and implement strategies that resonate with the target market

- Develop customer segmentation and drive marketing plans to grow different segments through customer lifecycle of acquisition, engagement, retention, and growth

- Craft brand narratives for different sets of users to strategise on lifecycle marketing

- Conducting in-depth analysis to determine campaign effectiveness

- Producing, adapting, and advising on display and current marketing materials as needed

- Collaborating with different teams such as marketing, creative, content & devise long-term development strategies

What You Should Have :

- Should have rich 8+ years of experience in Brand Marketing

- Consumer-facing industry background

- built and managed a team in last 5 years

- Forward thinking & the ability to foster innovation & creativity, while also maintaining a clear sense of business objectives

- Should have managed the branding, Digital Marketing, Paid Media. Campaign Management.

- Extraordinary communication & relationship skills including the ability to collaborate cross-functionally both up & down within the organization

- Ability to continuously re-prioritize & adapt to change & effective at managing change

- Strong analytical skills, ability to distill insights & propose relevant recommendations.

- Driven leader who approaches things with a sense of urgency

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