Media Resource Role - Digital Marketing - FMCG (4-6 yrs)
- Create a digital media plan across devices; facilitate development of the communication to be used on the digital medium
- PPC, display & performance campaigns & how to improve campaigns which agencies run eg: monsoon branding for unique reach, TVC on youtube, better leads & reach right audience through social media
- Sourcing & negotiating rates with publishers like Google for AdWords
- Ensure performance of media through search results, strong network with affiliates, generate more traffic resulting in leads & sales
- Manage creative development for the platforms under considerations, create a really better customer experience
- PPC ads, Banner ads, eMailers, rich Media Ads with innovations through media aggregators
- Executing campaign as per schedule, monitoring performance of campaign & optimize it to attract bloggers & customer alike
- Ensure RoI, sales from campaigns, analyse how many customers bought etc with Call Center, billing, document learnings from campaign execution
- Managing media/creative agency to ensure successful implementation
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